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  • Vol.12 My Body, Myself, Our Problem
    Health & Wellness in Modern Times
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    Vol.13 This Digital Life
    Exploring life now and next.
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    Vol.11 Millennials: The Challenger Generation
    Decoding the next generation.
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  • Nov 2011 American Audit
    A Walk Down Uneasy Street
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    Vol.9 Gender Shift
    Our latest study asks the question: Are women the new men?
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    Vol.10The Second Decade of Prosumerism
    Prosumers in a SoMe world.
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  • Vol.8 The New Consumer
    The move away from hyperconsumerism and toward mindful spending.
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    Vol.7 Travel
    How the rise in consumer consciousness is affecting the travel category.
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    Vol.6 Shopping
    The retail brand of the future and an entirely new shopper segmentation.
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  • Vol.5 Value
    A unique perspective on how consumers are responding to new economic realities.
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    Vol.4 Corporate Brand
    Exploring what smart companies are doing to build strong corporate brands.
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    Vol.3 Generations
    Examining the very different worlds of baby boomers and millennials.
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  • Vol.2 Luxury
    The world of luxury is changing; how to take advantage of emerging models.
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    Vol.1 Food and Beverage
    Four emerging discourses in the movement toward “conscious nourishment.”
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Prosumer Quiz Image
Plant a virtual seed before end of May and Magellan will donate $5 to anti-bullying efforts http://t.co/FmlaLbzA # 2012/05/18
  • Propelling businesses and brands to the future first is the focal point of our work at Euro RSCG Worldwide – and the promise we make to our clients. To that end, we have made Prosumers an ongoing focus over the past decade.

    Who are Prosumers? They are the men and women who are influencing markets all over the globe. Empowered by new technologies and improved access to information, Prosumers are highly knowledgeable and demanding consumers. What they are doing today, mainstream consumers are likely to be doing six to eighteen months from now.

    Here is our full compendium of Prosumer Reports, with insights and information on a range of categories and topics, from food, to millennials, to the state of the U.S. today, to health and wellness.